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CHICAGO As part of its continuing plan to more closely align with Interpublic Group sibling Lowe, Draft Inc. will take over Lowe’s below-the-line operations in Sao Paolo, Brazil.
The entity, formerly Lowe TTL, will be renamed Draft Brazil, taking on clients such as DirecTV, Nestle, Nissan, Renault, Tom Brasil and Unilever. Yan Mello van Brewer will lead the 33-person office as general manager. Luis Peres will be its creative director and Marisa Bossi will be operational and event director.
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