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Agency Has Daily Meetings to Sort out Conflicts, Personnel
NEW YORK–Officials from Ammirati Puris Lintas and Lowe & Partners met daily last week hoping to resolve quickly some knotty merger issues, including several account conflicts, the status of some top-level APL executives and where the two agencies will reside.
“We want to try to bring the entity together quickly and not drag this out,” said Bruce Kelley, North American president of Lowe Lintas, the newly minted, $11 billion network.
By week’s end, few definitive answers had emerged, although there have been developments on some fronts.
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