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“Where’s the beef?” “Whassup?” “Did somebody say McDonald’s?” Some questions beg to be repeated more than answered. The latest example, from Bozell and Verizon Wireless: “Can you hear me now?”
Uttered ad infinitum by the “test man” in Verizon Wireless ads, it’s quickly passed the tests of pop-culture worth, serving as a punch line on The Tonight Show and Saturday Night Live and for radio DJs and comic strips. Jay Leno is a particular fan. One Tonight Show sketch had mock footage of Alexander Graham Bell talking into a rudimentary telephone.
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