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ATLANTA Lorillard has launched a $1 million advertising campaign today targeting cigarette excise taxes.
The print, outdoor and radio effort from Anderson Pitts in Washington, D.C., will run in New Jersey, Delaware and Pennsylvania for about a month, according to Steve Watson, a representative for the Greensboro, N.C., client.
Ads carrying the tagline “No tax … no crime” are aimed at legislatures in those three states as each debates increases in cigarette excise taxes.
“We’re trying to inform and enlighten the public as to what has been happening in New York since they raised [cigarette] taxes,” said Watson.
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