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BOSTON Stolen-car recovery system LoJack hired Pile and Co. to oversee a review of its ad account, the consultancy here has confirmed.
The company spent about $10 million last year on ads, down roughly 10 percent from 2005, per TNS Media Intelligence.
Westwood, Mass.-based LoJack uses the tagline “Get it. And get it back.” The previous positioning was, “Keep it close.”
The client has long been with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston, which said it is not defending.
The
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