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Logan Marketing & Communications and Berger & Reed Advertising here are merging to form the second-largest shop in the Big Easy.
Logan’s $10 million in billings, combined with Berger’s $4 million, puts the new entity behind the $35 million posted by Peter A. Mayer Advertising last year. The new shop will operate under the Logan banner, with Berger bringing six of his nine staffers to LM&C’s 20-employee agency.
Sid Berger, who founded B&R 12 years ago, becomes vice president of creative services.
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