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NEW YORK Perry Ellis takes separate approaches in its men’s and women’s spring image campaigns developed by Lloyd (+ Co.).
Separate advertising from the New York agency for women’s apparel and menswear products will run throughout the year.
The “real guy” menswear effort, featuring actor Paul Rudd wearing the upscale brand, will launch in Sports Illustrated in February, then in the March issues of Esquire and GQ. Outdoor in markets such as New York, Los Angeles and Chicago will complement the print ads.
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