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Initial Cut Leaves 7 Shops in the Running; Incumbent Bronner Slosberg Bows Out Early
BOSTON–Catalog retailer L.L. Bean’s first cut has left seven agencies vying for its $20-25 million ad account.
Still in the running are: Hill, Holliday, Connors, Cosmopulos in Boston; Mullen in Wenham, Mass.; Toth Design & Advertising in Concord, Mass.; Angotti, Thomas, Hedge and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both in New York; Carmichael Lynch in Minneapolis; and The Richards Group in Dallas.
Five-year incumbent Bronner Slosberg Humphrey, Boston, chose to withdraw before the field was narrowed, said Skip Pile, president of Pile and Co.,
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