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CHICAGO Catalog retailer L.L. Bean has tapped consultancy Pile and Co. to lead a review of its estimated $20 million ad account following a split with five-year incumbent Martin/Williams, sources said.
The Omnicom Group shop in Minneapolis confirmed it will no longer work on the business. “We’re disappointed because the work is producing outstanding results,” said Steve Collins, agency CEO, in a statement. “In 2004, Bean had its second consecutive year of record sales and new customer acquisition was the largest ever, so it’s strange to hear them say they want to move in a different direction.”
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