Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES„In the latest twist on the concept of convergence, Horizon Media and client Live Music Channel have launched a syndicated live concert television show concurrently with and in support of the company›s Web site.
Both the Live Music Channel show and Web site, livemusicchannel.com, will feature music videos, musical news and concert tour information. Horizon Media helped plan the concurrent launch strategy and negotiated the syndicated television time.
˜The concept of launching the site in conjunction with a TV show is great,” said Bill Koenigsberg, president and chief executive officer of New York-based Horizon Media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in