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Southwestern Bell parent SBC Communications, which sources said is dissatisfied “with people always coming and going” at D’Arcy Masius Benton & Bowles, has put its $60 million media buying account in review. See page 3.
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Nike Says Jump
Wieden Lays Off 15, Moves ESPN to N.Y.
“We often shake things up,” said Dave Luhr of Wieden & Kennedy after confirming staff reductions and the shift of the ESPN account to
New York. The moves, however, come in response to Nike’s demand that the agency pay greater attention to its account, sources said.
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