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Caldwell VanRiper in Indianapolis has been chosen to handle a strategic branding assignment for Galyan’s Trading Company, a sporting goods and apparel chain owned by The Limited in Columbus, Ohio.
The agency’s task will include creating a new brand identity and positioning as the chain prepares to expand beyond its current 11-store, four-market territory. Billings were not disclosed. Three undisclosed Minneapolis agencies were the other finalists, Caldwell VanRiper said.
Separately, The Limited named Alan Karo executive vice president of marketing and operations for Limited brand and creative services.
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