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Conn.-Based Client Seeks Shop to Develop Community Image
BOSTON–Liberty Bank is in the early stages of evaluating agencies to handle its ad account, which includes both creative and media chores.
The Middletown, Conn., client has hired management consulting firm Pile and Co. in Boston to oversee the search process. Annual billings are about $1 million, said Pile and Co. president Skip Pile.
Liberty is looking for an agency that has financial services experience and can provide both print and broadcast advertising.
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