Letters

Nike, get a clue. Dogfighting isn’t cool

I watched in shock last night a new Nike basketball spot from Wieden + Kennedy. Most of it is standard fare. What is unbelievable is a shot of a pit bull and a rottweiler being restrained from fighting each other.

The ad is irresponsible and ignorant. The mistreatment of pit bulls is a major issue in the black community, and canine abuse through fighting and neglect is well-documented. Why doesn’t Nike go a step further and promote dealing crack and slapping women as cool?

Scott Stanner
Vp, account planner
McCann-Erickson
Los Angeles



Jack Daniel’s male ego is alive and kicking

Not everyone has given up on masculine brand images or marketing to men as implied in Debra Goldman’s interesting and topical article, “The Male Ego Takes a Beating” [March 3].