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Mini Books: Good Footrests

I have to chuckle at Vicky Oliver's "Mini Me" [A&C, Oct. 29] as I sit here with my feet atop my stack of "mini books."

Having nothing better to do, I've been spending my mornings making them up at my local Kinko's. As soon as I got them done, however, I worried that if I sent them around to creative recruiters, they might not get opened in the current panic about mail. So I decided to drop them off (with a post-it attached and without an envelope) but quickly rethought that strategy when I had to pass through intense security to get anywhere near a mailroom. So most of them are still here, making a very nice footrest. I was laid off from FCB a week before "the events." Fun, huh?

Lisa Reswick
Freelance copywriter
New York

Times Obits Strike a Nerve

The first two paragraphs of Barbara Lippert's column contrasting John Hancock ads with The New York Times obituaries of those who died during the Sept. 11 World Trade Center attacks [Creative, Nov. 5] read as if my wife or I had written them.

Each day, we read the mini-obits in the Times, also feeling that this honors the victims in some way. We wonder how long the Times will run this page. I mentally calculate the approximate number of days required to list all the World Trade Center victims.

Each day I look for the one victim I had known—I don't think he's been listed yet. Some days it seems like the page is devoted entirely to Cantor Fitzgerald and the Fire Department.

And of course, since we have a 2-year-old, it is the stories of pregnant wives, of kids who don't understand their loss yet, that are truly wrenching.

I tend to find my views reflected fairly regularly in Maureen Dowd's columns. I hadn't expected to see such a personal feeling reflected in a column in Adweek.

Greg Stern
President
Butler, Shine & Stern
Sausalito, Calif.

For the Record: Meridian Advertising in Troy, Mich., is Kmart's agency for direct mail and newspaper circulars. A news item [Nov. 12] incorrectly stated that those duties were handled in-house. Also, in a news item [Nov. 12], The Media Edge's U.S. leader, Charles Courtier, was incorrectly identified as CIA Medianetwork's U.S. leader.