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Interactive Agency Report Cards: Razorfish Responds

Adweek’s recent “Interactive Report Cards” [IQ, April 9] was entertaining but not well researched. Razorfish’s technological and creative resources are virtually unparalleled, yet both are given mediocre “grades.” Your overall assessment of our company is simply not in line with reality.

You cite only one instance of a supposed problem with Razorfish’s creative efforts without regard to the hundreds (thousands?) of appreciative clients—and even that reference is wrong. Your unnamed reporter was content to rely on the description of Razorfish’s workcontained in a complaint filed by IAM.com



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