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ATLANTA Mayfield Dairies has introduced a new tagline in ads breaking this week. Conceived by The Leslie Agency, the “Best you’ve ever tasted. It’s Mayfield” positions the dairy’s four product offerings under one umbrella statement, according to the shop.
A series of 15- and 30-second television spots from the Greenville, S.C., agency continues to feature spokesman Scottie Mayfield. This time, however, the dairyman shares the spotlight with Maggie, one of the company’s Jersey cows.
“The purpose is to challenge other dairy brand consumers to try Mayfield and see if it is really better tasting,” said agency creative director John McDermott.
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