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Former Fallon group creative director Mike Lescarbeau, who first came to prominence a decade ago as a rising star on Boston’s agency scene, is preparing to open his own full-service shop.
“We’re going to be a strong, strategic agency from the start,” said Lescarbeau, who left Fallon in September. “We want to be a professional, well-rounded, full-service agency.”
Lescarbeau’s shop, which is currently unnamed, will have offices in downtown Minneapolis and will actively seek full-service accounts. Lescarbeau said that although he’ll be in the Twin Cities, he envisions his agency on a larger scale.
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