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What Did You Have For Breakfast Today?
2003 AAAA Awards for Account Planning
Client/Brand: Kellogg’s Nutri-Grain
Award Category: Product Brand (more than 2 years)
Submitted By: Pushpa Gopalan/Rick Houghton-Larsen
Agency: Leo Burnett, USA
ONE SENTENCE SUMMARY
A simple, honest reminder to “Respect Yourself in the Morning,” stopped people when they were most vulnerable to bad food choices and helped grow the stalled Nutri-Grain business by nearly 30%.
75-WORDS SUMMARY
A simple, honest reminder to “Respect Yourself in the Morning,” stopped people in their tracks and got them to rethink their morning habits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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