Leo Burnett Co., Ogilvy & Mather/N.Y., and BBDO/N.Y. will all pitch the business in the coming weeks.
A decision is expected sometime in April.
Hyatt officials refused to comment last week.
But Hyatt insiders say that Burnett may have the early lead heading in to the next round.
Recently named director of advertising Marv Pollack worked at Burnett until 1989 before taking the top marketing spot at now defunct Midway Airlines.
At Midway, Pollack and the airline's agency, Campbell-Mithun-Esty/Chicago, were credited for doing some of the more inventive creative in the airline industry. Pollack is said to be a 'big believer in Burnett,' and may want to keep the business in Chicago.
But the decision is certainly not a shoe-in for Burnett. Hyatt president Darryl Hartley-Leonard is said to have strong ties to the East Coast, which is expected to play an important role in the review. He is also familiar with O&M head Charlotte Beers from her days at the helm of Tatham Euro RSCG here.
Hyatt put its account in review late last fall after parting ways with Hill, Holliday, Connors, Cosmopulos/Boston. The company, like other hotel chains, has been stung by the continued recession, and is looking to overhaul its marketing efforts.
Burnett is familiar with Hyatt, having worked on tie-ins with between Hyatt and Burnett client United Airlines.
If Burnett is able to pull off the win, it would be the third large piece of business to find its way from the East Coast to Chicago in the past year. Late last year, Burnett won the $20-million Chicago-based Fruit of the Loom business, which had been at Grey Advertising/N.Y. Just last week, Foote, Cone & Belding/Chicago won the $25-30-million Alka Seltzer Plus business from Wells, Rich, Greene in New York. Meanwhile, S.C. Johnson is considering three Chicago shops for its newly acquired Drackett business, which had been spread out among a number of New York shops.
Copyright Adweek L.P. (1993)