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LendingTree.com has awarded its $50 million advertising account to Mullen following a review that came down to three Interpublic Group agencies.
Mullen in Wenham, Mass., bested fellow IPG shops Lowe & Partners in New York and The Martin Agency in Richmond, Va., in the final round for the new assignment.
AAR/Bob Wolf Partners in New York oversaw the agency search.
Mullen is charged with creating a nationwide branding campaign for the Charlotte, N.C.-based online consumer loan site.
LendingTree.com
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