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U.S.-Only Campaign Will Employ Different Tack and Tagline
SAN FRANCISCO-Adidas will unveil a new image campaign in mid-May from Leagas Delaney here with the tagline, “Long live sport.” The push will have a different approach and tagline than Adidas’ global image effort from new shop 180 Communications in Amsterdam.
As an interim measure until Leagas’ work is ready to roll, the Adidas U.S. unit is using one of 180’s global ads-but slapping Leagas’ line on the ad rather than the theme “Forever sport,” developed by 180.
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