Leagas Delaney Trumpets InterContinental Hotels

Road-weary business travelers are the target of a new global print campaign from Leagas Delaney for the upscale InterContinental hotel chain.

The work, featuring photos shot in varied locations such as Chicago, Houston, Tahiti, London and Bora Bora, is the chain’s first advertising in three years. Spending is $25 million, sources said.

Leagas executives said the effort is meant to highlight hotel upgrades and attract people who frequently take stressful long-distance business trips. London-based Six Continents Hotels acquired InterContinental and its properties in 1998 and has since invested $6 billion upgrading its hotels.

The ads feature a new tag, “We know what it takes,” and feature slick photos of businessmen and leisure travelers at InterContinental hotels.