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Leagas Del aney has added a major videogame maker and a Lake Tahoe resort to its client roster.
The videogame maker, Sega Sports, awarded its ad business to the San Francisco agency after a review of three finalists. The shop then landed the Northstar-at-Tahoe resort after a review of undisclosed agencies.
Leagas will help Sega Sports launch its 2002 line of titles, which will include basketball, football and hockey games. Sega, based in Tokyo and with U.S.
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