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LCI International in McLean, Va., heard presentations last week from six Washington, D.C-area agencies vying for the long-distance company’s prepaid phone card account, sources said.
The assignment is estimated at $5 million.
Via the Advertising Agency Register in New York, LCI sent questionnaires to undisclosed shops last month [Ad-week, Eastern, March 23]. At that time, client vice president of enhanced services Mark Welton confirmed LCI was working with AAR, but said there were no immediate plans to hire an agency.
After contacting 23 agencies in New York and the mid-Atlantic area, LCI decided to focus on local shops.
Sources said those pitching the prepaid card business last week included: Virginia agencies Demaine Vickers in Alexandria, E.
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