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Push, the newest in a series of agency startups launched in New England, opened for business with Sun Microsystems and Brigham’s among its charter clients.
“You get to a point where you have a lot of experience and you figure you’ve got a chance to do it yourself,”said Rich Swietek, a copywriter and creative director and one of four Push partners with equal ownership in the Somerville, Mass., shop.
Also holding equity are Joe Higgins, an art director who has partnered with Swietek over the past decade at various agencies and on a freelance basis; copywriter Joey Barron; and client services director Sally Murphy.
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