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What would Boston Celtics legend Larry Bird and singer Aretha Franklin be if they were not celebrities? asks TBWA/Chiat/Day’s latest work for Prodigy Internet.
In the ads, Bird works at a hardware store and Franklin is a hospital nurse, but their talents appear even in those areas. While paging a doctor, Franklin sings the doctor’s name. And while tossing a ball of paper into a wastebasket, Bird reveals his velvet touch.
The strategy positions the Internet provider as the key to unlocking people’s potential.
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