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ATLANTA Banco Agricola S.A. de El Salvador has hired the Lanza Group to handle creative work and media buying for all the bank’s U.S. advertising, the shop said.
The work will promote the bank’s remittance service in six U.S. markets: Los Angeles, New York, Houston, Washington, D.C., Las Vegas and San Francisco. The campaign includes Spanish-language radio and television ads in each of the markets.
Lanza Group landed the account without a review. The independent Atlanta shop acquired the business as part of a marketing agreement with Rivera & Rivera, an ad agency in El Salvador that has been developing advertising for the bank in Central America for the past several years.
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