Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Lane Advertising in Marblehead, Mass., last week unveiled six radio ads for its newest client, Lids, a 150-store hat retailer based in Westwood, Mass.
The light-hearted, 60-second executions made their debut on WJMN-FM in Boston, WPHI-FM in Philadelphia and WHTZ-FM in New York.
Pop stations are being used in each market because the client wants to “bond” with its target audience of 12-25-year-olds, said company founder Ben Fischman. Young consumers strongly identify with their favorite radio station, he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in