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Land Rover this week will break its first holiday effort, which is meant to position the brand’s vehicles as a means to escape holiday commercialization.
The work is the first campaign from the Y&R Cos. in Irvine, Calif., for the Ford Motor Co. division. The shop began transitioning Land Rover’s $50 million account this sum mer from GSD&M in Austin, Texas.
“We want to give Land Rover retailers some mar keting muscle,” said Mark Scar pato, retail communications manager for the Irvine-based client.
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