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BOSTON The Laidlaw Group is breaking its first major image campaign for Water & Fire, a designer and importer of upscale European kitchen and bath furniture and accessories.
Print ads by the Boston shop are based on actual stories of Water & Fire clients. “The story of a kitchen inspired by a yacht” is the headline of one execution that pictures an ultramodern, high-end kitchen in a Manchester, Mass., home. Text begins: “Not long ago, a couple walked into the Water & Fire Design Center and told us they had a vision, and they wanted us to make it a reality.
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