BOSTON Independent Laidlaw Group said it has been hired for marketing services by Duckham Architecture & Interiors, a midsize interior design and construction firm.
The agency will help promote the Boston-based client's custom-building services to upscale consumers. Duckham, which has designed some 300 residences in the past 10 years, had previously handled its communications chores in-house.
The scope of work includes online and offline efforts such as print ads and direct response initiatives; spending was not disclosed but is likely in the six-figure range.
Laidlaw here has a mix of consumer and business clients, and frequently specializes in marketing luxury products and high-end services. The agency also works for Gauthier-Stacy, Rakkks and Water & Fire.
—Adweek staff report