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When John Verret joined the faculty of Boston University’s College of Communications several years ago, he didn’t expect to be spending most of his time in a laboratory.
Verret doesn’t have much experience with test tubes or beakers. But as former vice chairman of Arnold, he has the perfect background to serve as a faculty advisor to AdLab, the school’s long-running training program for would-be advertising professionals.
“We try to run it as close to a real advertising agency as possible,” said Verret, an associate professor of advertising at BU.
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