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New Saatchi & Saatchi Spot Targets Younger Consumers
NEW YORK–Eastman Kodak will expand its Gen Y-focused initiatives for its Advantix Access camera line via a new TV spot by Saatchi & Saatchi, a cause-marketing campaign with Tommy Hilfiger and five new camera styles.
The New York shop’s commercial breaks Aug. 14. The spot shows three teenage girls knocking on the front door of a house. A young boy answers, saying, “Hello, dorks,” and the three ask if his big brother is home.
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