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Kmart and the Net

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BlueLight.com, a San Francisco-based e-tailer that is majority owned by retailing giant Kmart, has launched a new BlueLight Internet service that provides unlimited Internet access for $8.95 per month. The price for the new BlueLight Unlimited Internet Service is lower than that of other all-access ISPs such as America Online.

To promote the rollout of the service, BlueLight.com is offering shoppers free months of Internet service with the purchase of non-clearance items at BlueLight.com. An additional discount price of $6.95 for three months service occurs if customers sign up before September 1, at which time the price goes to $8.95 per month.

BlueLight.com's current ISP, established in March 2001, offers two tiers of service--BlueLight Premium and BlueLight Basic. BlueLight.com Premium Service provides 100 hours of online access per month for $9.95. Premium subscribers will automatically be transferred to the new $8.95 a month BlueLight Unlimited ISP on July 30. With the BlueLight.com Basic Service, users receive 12 hours of access per month free of charge. The existing basic service will be discontinued on August 29. BlueLight.com currently boasts more than 7 million subscribers to its ISP.