Kitty Lun has joined Arnold as director of brand architecture, a new post within the agency's worldwide network.
Lun is charged with helping to build Arnold's Asia-Pacific operations, a representative of the Boston-based agency said. For nearly four years, she has been based in Hong Kong as managing director and chief creative officer of Euro RSCG Partnership, which, like Arnold, is a unit of France's Havas Advertising.
Arnold recently acquired Brandhouse Hale Leonardi, a $25 million shop in Sydney, Australia, and plans to establish beachheads in Japan, Korean and Hong Kong before year's end [Adweek, Mar. 12].
Separately, Arnold has been tapped to take over for Leo Burnett, Chicago, on Procter & Gamble's Bounty brand in overseas markets. Arnold won the assignment mainly on its affiliation with New York's Jordan McGrath Case & Partners, which handles Bounty's U.S. ads and recently joined Arnold's network from Euro RSCG's, the representative said. [Adweek, Mar. 5].