NEW YORK Andrew Jergens has chosen independent agency Kirshenbaum Bond & Partners for creative chores on the estimated $95 million ad account of its namesake Jergens and John Frieda Professional Hair Care products, the client confirmed.
"They fit our strategic vision of becoming a premium beauty care company ... We love the work they have done for Target, Revlon, and we just felt like the individuals had the kind of passion that we love," said Brad Kirk, vice president of marketing at Andrew Jergens. Kirshenbaum's first ads for the client will break in December, he said.
The New York-based agency bested crosstown shop Arnold, a unit of Havas, in the final round of a review. Cut from contention earlier this week were Interpublic Group's Hill, Holliday, Connors, Cosmopulos and independent Wolf Group, both also in New York, sources said [Adweek Online, July 10].
The client hired New York consultancy AAR Partners to manage the process after the possibility of future conflicts emerged with Johnson & Johnson at IPG's Lowe, Jergens' incumbent agency since February.
The Cincinnati-based client finished visiting the shops on July 8 and 9 for chemistry checks. There were no full-blown strategic or speculative creative presentations.
Kao Corp. in Tokyo owns Andrew Jergens.
—with David Gianatasio
This story updates an item posted on July 10.