Killington Taps Vt. Boutique

RedWire Plans to Broaden the Ski Resort’s Appeal
BOSTON–RedWire has been selected to create a print, broadcast and direct marketing campaign for American Skiing Co.’s Killington resort property in Killington, Vt.
The three-person creative boutique inside 30-person KSV in Burlington, Vt., was chosen largely for its efforts promoting the Shops at the Shack, a collection of specialty retail stores operated by the resort.
Billings on the Killington resort assignment are in the mid-six figures. Media duties will be handled by KSV, said RedWire copywriter Buffy McCoy Kelly.
RedWire participated in a review for the assignment, Kelly said.