Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Kia Motors Amer- ica will unveil a new tagline in an estimated $60 million-plus campaign set to launch next month. The effort includes three spots introducing the Sor ento sport util ity vehicle and re de signed Optima sedan.
The effort, the first campaign to bear the imprint of new Kia vp of marketing Walter Ander son, is designed to boost the Korean name plate’s image from a maker of low-priced cars to what Anderson described as a full-line, “value-based” automotive marketer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in