Kerker Builds Sausage Brand

Kerker positions the hometown of Johnsonville as a tight-knit community that cares deeply about its sausage in its first brand campaign for the company.

The campaign, which is scheduled to break on national television in early May, will introduce several characters who embody the spirit of the brand, said Chris Preston, creative director of the Minneapolis agency.

“We really wanted to bring the name on the package to life and make it mean something,” Preston said. “We wanted to give [the company] a sense of place and personality.”

The idea behind the campaign was born as agency executives got to know the pride the community takes in its hometown industry, Preston said.