Kelley Habib John Name Is Revived; Craig Carlson Joins the Boston Shop

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By David Gianatasio





BOSTON–KHJ Integrated Marketing here has revived its old name and added three executives with the intention of continuing to sharpen its focus on mainstream consumer accounts.





Political consultant Craig Carlson has joined the shop–which will now be known as Kelley Habib John Integrated Marketing–as senior vice president and managing director.





The decision to revive the old name was made because the partners believed it was still widely recognized by prospective clients, said agency president Judy Habib.





The other appointments are David Thuma as vice president of client services and John Irving as director of on-line media.





Thuma previously worked at database marketing firm Object Design in Burlington, Mass.































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