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SAN FRANCISCO MDC Partners’ Kirshenbaum Bond + Partners has won the $10 million Xavix Technologies account and will be responsible for all branding and advertising, an agency representative said.
Kirshenbaum Bond San Francisco will lead the integrated effort, which includes a television, print and online campaign for the new line of Xavix and Jackie Chan Studio of Fitness products.
The creative work will focus on XavixGolf, XavixBassFishing, XavixHealth & Fitness Manager, Jackie Chan Studio of Fitness J-Mat and Jackie Chan Studio of Fitness PowerBoxing, all of which launch this summer and fall.
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