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Its search for a national agency is driven by a need to present a unified voice, but Kaiser Permanente is looking for more than creative help: PR, direct response and possibly even media buying may become part of the assignment.
“We’re beginning with image/ creative, but we’ll take a look at everything,” said Christine Paige, svp of marketing for the Oakland, Calif.-based health maintenance organization, which claims 8 million members in nine states and the District of Columbia and $22.5
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