Kaigler Moves Ahead at Reebok

BOSTON Reebok said it has named Denise Kaigler svp and chief communications officer, a new position at the company.

Kaigler, 42, will serve as Reebok’s top communications strategist and chief media representative. She will oversee corporate communications efforts for the Reebok and Rockport brands, as well as the Greg Norman Collection, Ralph Lauren Footwear and the recently acquired brands of The Hockey Company.

Kaigler is now responsible for guiding all reputation management, corporate business and financial communications, employee communications and crisis and issues management.