JWT's Sunsweet Campaign Emerges as a Juggling Act

SAN FRANCISCO-Sunsweet Prunes retires longtime spokeswoman Barbara Mandrell and now invites viewers into a “magical orchard” where trees dance and juggle fruit in two new spots developed by J. Walter Thompson here.
The national campaign, which breaks this week, features the tagline, “Prunes with a twist.”
In “Juggling,” prune and orange trees use their limbs to toss their respective fruit back and forth. They stop playing when a grower enters-played by director Ron Howard’s father, Rance Howard-but resume when he turns away.