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NEW YORK Linda Lewi, chief brand activist at JWT here since January 2005, has shifted to the broader role of chief integration officer, a new position, the WPP Group agency said on Monday.
In her new job, Lewi, 56, will oversee the execution of integrated marketing campaigns, with a focus on below-the-line tactics. She continues to report to office co-presidents Rosemarie Ryan and Ty Montague.
The integration post is an expansion or evolution of Lewi’s previous job.
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