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NEW YORK Macy’s has awarded creative duties on its fall campaign to roster shop JWT after a review, the client confirmed.
A handful of smaller, creatively driven shops also pursued the business, said sources. Those agencies could not immediately be determined.
JWT referred calls to the client, which said, in a statement: “We have spent the past month speaking with agencies about our fall 2007 creative. While we have seen some extremely good work from the agencies in the review, at this time we will continue to work with JWT in New York.”
Macy’s
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