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Acquires Slazenger Golf’s Advertising, Suburban Lodges’ Media
By Jim Osterman
ATLANTA–J. Walter Thompson here made two account acquisitions last week, reeling in a pair of clients with large ambitions.
Joining the agency are Slazenger Golf of Greenville, S.C., and the media account of Atlanta-based Suburban Lodges. The former has budgeted $39 million over the next three years for promotion and advertising, nearly 70 percent ticketed for consumer media. The latter is expected to allocate $5 million for media buys in 1999.
Slazenger has handled advertising internally for its golf balls, apparel and gloves, which are sold exclusively through on-course pro shops.
“We’ve been the little engine that could,” said David Branon, president of Slazenger.




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