JWT Gives a Thumbs-Up

First Blockbuster Work Talks Video Games To Teens
CHICAGO–J. Walter Thompson here showcases Blockbuster’s video game rentals in its first work for the Dallas-based company, breaking this week.
The two 30-second TV spots break on MTV, Nickelodeon and the in-school network Channel One. The spots, aimed at teenagers and young adults, humorously acknowledge the physical intensity of playing the games while promoting Blockbuster’s five-day rental period.
One spot, “War Wounds,” shows teens comparing their game-worn thumbs at a high school pep rally.