JWT to Attract Women to a Man's World

DALLAS JWT Corporate Communications said it has been awarded the $2-3 million marketing account of the Partnership to Advance Science, Engineering and Technology.

The Dallas shop will direct a national media effort targeting women and girls to the male-dominated science, engineering and technology fields. In addition to public relations, the unit of WPP Group’s J. Walter Thompson Worldwide will handle public service announcements for various media, special events and Web site development.

The agency won the business of the newly established Dallas-based nonprofit organization without a review, said Kristin Lucido, director of public relations at JWT.